{"title":"Gifts For New Mum NZ","description":"\u003cp\u003e\u003cstrong\u003eWhat do you give a new mum in NZ — a gift for her, not the baby?\u003c\/strong\u003e A personalised keepsake of her child's first night — the Night Sky That Welcomed Your Baby Custom Star Map Necklace, or a Babies First Night Sky print. Made to order in Aotearoa.\u003c\/p\u003e\u003cp\u003eGive her something to wear or hang that holds the night she became a mum: a star map necklace or bracelet in silver, gold or rose gold, or a Babies First Moon and Your Night Sky print. For a gift carried for life, pounamu like The Featherfall, The Pounamu Drop and The Ocean Light carry whakapapa from Te Wai Pounamu.\u003c\/p\u003e\u003cp\u003eMade in Aotearoa. Each piece arrives with an A6 cotton story card. Free NZ delivery over $180.\u003c\/p\u003e","products":[{"product_id":"the-tide-drop","title":"The Tide Drop","description":"\u003cdiv style=\"font-family:'Jost',sans-serif;font-weight:300;color:#1E1208;max-width:680px;\"\u003e\n\n  \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1.25rem;font-style:italic;line-height:1.75;color:#1E1208;margin-bottom:1.8rem;border-left:2px solid #0DB8A4;padding-left:1.2rem;\"\u003e\n    Paua is found only in New Zealand waters. No two pieces carry the same colour. This one is yours alone.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:.92rem;line-height:1.95;color:rgba(30,18,8,.72);margin-bottom:1.5rem;\"\u003e\n    The Tide Drop earrings are set in silver — a fine filigree overlay that holds the paua shell the way the coast holds light. Iridescent blue, green, pink and purple shift across the surface depending on the angle, the room, the moment. 2.3cm drop. Silver hooks. The kind of earring that people notice and ask about.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:.92rem;line-height:1.95;color:rgba(30,18,8,.72);margin-bottom:2.5rem;\"\u003e\n    Paua is New Zealand's native abalone, found nowhere else in the world. Every piece is unique — the colours, the pattern, the depth. You cannot order two pairs that are identical. That is the nature of paua, and the reason it has been treasured in Aotearoa for centuries.\n  \u003c\/p\u003e\n\n  \u003cdiv style=\"background:rgba(13,184,164,.06);border-left:2px solid #0DB8A4;padding:1.4rem 1.6rem;margin-bottom:2rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:#0DB8A4;margin-bottom:.6rem;font-family:'Jost',sans-serif;\"\u003eA gift with a story\u003c\/div\u003e\n    \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1rem;font-style:italic;line-height:1.8;color:#1E1208;margin:0;\"\u003e\n      The Tide Drop is a complete gift on its own. Add it to any EMBER ritual box and it becomes part of a larger story — arriving together, experienced together, kept together.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"background:rgba(13,184,164,.04);border-left:2px solid #0DB8A4;padding:1.4rem 1.6rem;margin-bottom:2rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:#0DB8A4;margin-bottom:.6rem;font-family:'Jost',sans-serif;\"\u003eThe Experience\u003c\/div\u003e\n    \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1rem;font-style:italic;line-height:1.8;color:#1E1208;margin:0;\"\u003e\n      These arrive in a matte charcoal EMBER box with a gold seal and a story card. The card carries the origin of the paua — where it comes from, what makes it irreplaceable, and why no two pieces will ever look the same. A gift that arrives already knowing its own story.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"border-top:1px solid rgba(30,18,8,.08);padding-top:1.5rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:rgba(30,18,8,.4);margin-bottom:1rem;\"\u003eGood to know\u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-direction:column;gap:.7rem;\"\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Paua shell · Silver setting and hooks\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Approximately 2.3cm \/ 7\/8\" drop length\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Hook style — suitable for pierced ears\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e No two pairs are identical — colour variation is natural and intentional\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Arrives in a matte charcoal EMBER box with story card and gold seal\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e NZ Owned \u0026amp; Operated · Ships from Aotearoa\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"embergifts","offers":[{"title":"Default Title","offer_id":53560147771605,"sku":null,"price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/9514\/2357\/files\/Replace_pendant_with_earrings_202605122008.jpg?v=1778573934"},{"product_id":"the-ocean-light","title":"The Ocean Light","description":"\u003cdiv style=\"font-family:'Jost',sans-serif;font-weight:300;color:#1E1208;max-width:680px;\"\u003e\n\n  \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1.25rem;font-style:italic;line-height:1.75;color:#1E1208;margin-bottom:1.8rem;border-left:2px solid #0DB8A4;padding-left:1.2rem;\"\u003e\n    The koru has marked this place for centuries. Paua has coloured its coastline since long before that. This piece carries both.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:.92rem;line-height:1.95;color:rgba(30,18,8,.72);margin-bottom:1.5rem;\"\u003e\n    The Ocean Light pendant is set in silver — a hand-detailed koru design that frames the paua shell the way the shore frames the sea. Iridescent blue, green, pink and purple move across the surface as the light changes. The pendant measures 2.3cm and hangs from a silver chain. A piece that looks different at every hour of the day.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:.92rem;line-height:1.95;color:rgba(30,18,8,.72);margin-bottom:2.5rem;\"\u003e\n    The koru is one of Aotearoa's most enduring symbols — a spiral that represents new life, growth, and the returning tide. Paired with paua, New Zealand's native abalone found nowhere else in the world, this piece carries the two things most associated with this place: its land and its sea.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:.92rem;line-height:1.95;color:rgba(30,18,8,.72);margin-bottom:2.5rem;\"\u003e\n    No two paua pieces are identical. The colours, the depth, the shift of light across the surface — each one is entirely its own.\n  \u003c\/p\u003e\n\n  \u003cdiv style=\"background:rgba(13,184,164,.06);border-left:2px solid #0DB8A4;padding:1.4rem 1.6rem;margin-bottom:1.5rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:#0DB8A4;margin-bottom:.6rem;font-family:'Jost',sans-serif;\"\u003eA gift with a story\u003c\/div\u003e\n    \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1rem;font-style:italic;line-height:1.8;color:#1E1208;margin:0;\"\u003e\n      The Ocean Light is a complete gift on its own. Add it to any EMBER ritual box and it becomes part of a larger story — arriving together, experienced together, kept together.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"background:rgba(13,184,164,.04);border-left:2px solid #0DB8A4;padding:1.4rem 1.6rem;margin-bottom:2rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:#0DB8A4;margin-bottom:.6rem;font-family:'Jost',sans-serif;\"\u003eThe Experience\u003c\/div\u003e\n    \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1rem;font-style:italic;line-height:1.8;color:#1E1208;margin:0;\"\u003e\n      Arrives in a matte charcoal EMBER box with a gold seal and a story card. The card names the koru, traces the paua to the NZ coastline, and carries the personal message from the person who chose it. A gift that arrives already knowing what it means.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"border-top:1px solid rgba(30,18,8,.08);padding-top:1.5rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:rgba(30,18,8,.4);margin-bottom:1rem;\"\u003eGood to know\u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-direction:column;gap:.7rem;\"\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Paua shell · Silver koru setting · Silver chain\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Pendant approximately 2.3cm \/ 7\/8\"\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e No two pieces are identical — colour variation is natural and intentional\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Arrives in a matte charcoal EMBER box with story card and gold seal\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e NZ Owned \u0026amp; Operated · Ships from Aotearoa\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"embergifts","offers":[{"title":"Default Title","offer_id":53566015930581,"sku":null,"price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/9514\/2357\/files\/Change_pendant_in_box_202605122008.jpg?v=1778573953"},{"product_id":"the-featherfall","title":"The Featherfall","description":"\u003cdiv style=\"font-family:'Jost',sans-serif;font-weight:300;color:#1E1208;max-width:680px;\"\u003e\n\n  \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1.25rem;font-style:italic;line-height:1.75;color:#1E1208;margin-bottom:1.8rem;border-left:2px solid #0DB8A4;padding-left:1.2rem;\"\u003e\n    A feather has no weight. That is the point. Some things are carried not because they are heavy — but because they remind you to be lighter.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:.92rem;line-height:1.95;color:rgba(30,18,8,.72);margin-bottom:1.5rem;\"\u003e\n    The Featherfall earrings are carved from bone into the precise, considered form of a feather — each vein etched by hand, each edge tapered to nothing. They hang from silver hooks, 3cm long, and move with you. The kind of earring that catches light without demanding it.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:.92rem;line-height:1.95;color:rgba(30,18,8,.72);margin-bottom:2.5rem;\"\u003e\n    Bone carving is one of the oldest forms of adornment in Aotearoa. The feather has carried meaning across cultures for as long as people have worn things — freedom, flight, the lightness of moving through the world without holding too tightly to any of it. No two pairs are identical. The natural variation in bone means each pair has its own tone, its own grain, its own quiet character.\n  \u003c\/p\u003e\n\n  \u003cdiv style=\"background:rgba(13,184,164,.06);border-left:2px solid #0DB8A4;padding:1.4rem 1.6rem;margin-bottom:1.5rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:#0DB8A4;margin-bottom:.6rem;font-family:'Jost',sans-serif;\"\u003eA gift with a story\u003c\/div\u003e\n    \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1rem;font-style:italic;line-height:1.8;color:#1E1208;margin:0;\"\u003e\n      The Featherfall is a complete gift on its own. Add it to any EMBER ritual box and it becomes part of a larger story — arriving together, experienced together, kept together.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"background:rgba(13,184,164,.04);border-left:2px solid #0DB8A4;padding:1.4rem 1.6rem;margin-bottom:2rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:#0DB8A4;margin-bottom:.6rem;font-family:'Jost',sans-serif;\"\u003eThe Experience\u003c\/div\u003e\n    \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1rem;font-style:italic;line-height:1.8;color:#1E1208;margin:0;\"\u003e\n      Arrives in a matte charcoal EMBER box with a gold seal and a story card. The card carries the history of bone carving in Aotearoa and the meaning of the feather form. A gift that arrives already knowing what it holds.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"border-top:1px solid rgba(30,18,8,.08);padding-top:1.5rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:rgba(30,18,8,.4);margin-bottom:1rem;\"\u003eGood to know\u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-direction:column;gap:.7rem;\"\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Carved bone · Silver hooks\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Approximately 3cm drop length\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Hook style — suitable for pierced ears\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e No two pairs are identical — natural bone variation\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Arrives in a matte charcoal EMBER box with story card and gold seal\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e NZ Owned \u0026amp; Operated · Ships from Aotearoa\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"embergifts","offers":[{"title":"Default Title","offer_id":53592717492437,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/9514\/2357\/files\/Replace_earrings_in_box_202605122009.jpg?v=1778574044"},{"product_id":"the-pounamu-drop","title":"The Pounamu Drop","description":"\u003cdiv style=\"font-family:'Jost',sans-serif;font-weight:300;color:#1E1208;max-width:680px;\"\u003e\n\n  \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1.25rem;font-style:italic;line-height:1.75;color:#1E1208;margin-bottom:1.8rem;border-left:2px solid #0DB8A4;padding-left:1.2rem;\"\u003e\n    Pounamu is found only in Te Wai Pounamu — the South Island of Aotearoa. It formed over millions of years before anyone was here to find it. That age is what you feel when you hold it.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:.92rem;line-height:1.95;color:rgba(30,18,8,.72);margin-bottom:1.5rem;\"\u003e\n    The Pounamu Drop earrings are set in silver — a clean round bezel that holds each piece of greenstone the way a cupped hand holds something small and precious. Deep forest green, naturally clouded, with the particular weight and coolness that is only pounamu. Hook drop style, approximately 2cm long. The kind of earring that looks different in every light.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:.92rem;line-height:1.95;color:rgba(30,18,8,.72);margin-bottom:2.5rem;\"\u003e\n    Pounamu is New Zealand's native nephrite jade, found only in the rivers and mountains of Te Wai Pounamu. No two pieces are the same colour, the same depth, the same pattern of light through the stone. The piece you receive is entirely its own — it has never looked like another piece, and it never will. In te ao Māori, pounamu is taonga — treasure. It is gifted, inherited, carried.\n  \u003c\/p\u003e\n\n  \u003cdiv style=\"background:rgba(13,184,164,.06);border-left:2px solid #0DB8A4;padding:1.4rem 1.6rem;margin-bottom:1.5rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:#0DB8A4;margin-bottom:.6rem;font-family:'Jost',sans-serif;\"\u003eA gift with a story\u003c\/div\u003e\n    \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1rem;font-style:italic;line-height:1.8;color:#1E1208;margin:0;\"\u003e\n      The Pounamu Drop is a complete gift on its own. Add it to any EMBER ritual box and it becomes part of a larger story — arriving together, experienced together, kept together.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"background:rgba(13,184,164,.04);border-left:2px solid #0DB8A4;padding:1.4rem 1.6rem;margin-bottom:2rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:#0DB8A4;margin-bottom:.6rem;font-family:'Jost',sans-serif;\"\u003eThe Experience\u003c\/div\u003e\n    \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1rem;font-style:italic;line-height:1.8;color:#1E1208;margin:0;\"\u003e\n      Arrives in a matte charcoal EMBER box with a gold seal and a story card. 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