{"product_id":"the-hook","title":"The Hook","description":"\u003cdiv style=\"font-family:'Jost',sans-serif;font-weight:300;color:#1E1208;max-width:680px;\"\u003e\n\n  \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1.25rem;font-style:italic;line-height:1.75;color:#1E1208;margin-bottom:1.8rem;border-left:2px solid #0DB8A4;padding-left:1.2rem;\"\u003e\n    A shape that has existed in Aotearoa for centuries. Carried for safe passage, for prosperity, for the calm that comes from knowing where you're going.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:.92rem;line-height:1.95;color:rgba(30,18,8,.72);margin-bottom:1.5rem;\"\u003e\n    The Hook is a hei matau — the Māori fish hook, one of the oldest and most carried forms in Aotearoa. Carved from bone, 3.5cm long, it hangs from a long black adjustable cord. A piece with weight and intention. The kind of thing you put on in the morning without thinking and notice the absence of if you don't.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:.92rem;line-height:1.95;color:rgba(30,18,8,.72);margin-bottom:2.5rem;\"\u003e\n    The hei matau has been worn in Aotearoa for generations — by those who fish, those who travel over water, and those who simply want to move through the world with a little more steadiness. It carries the meaning of peace, good health, and safe passage. Not as decoration. As a reminder.\n  \u003c\/p\u003e\n\n  \u003cdiv style=\"background:rgba(13,184,164,.06);border-left:2px solid #0DB8A4;padding:1.4rem 1.6rem;margin-bottom:1.5rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:#0DB8A4;margin-bottom:.6rem;font-family:'Jost',sans-serif;\"\u003eA gift with a story\u003c\/div\u003e\n    \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1rem;font-style:italic;line-height:1.8;color:#1E1208;margin:0;\"\u003e\n      The Hook is a complete gift on its own. Add it to any EMBER ritual box and it becomes part of a larger story — arriving together, experienced together, kept together.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"background:rgba(13,184,164,.04);border-left:2px solid #0DB8A4;padding:1.4rem 1.6rem;margin-bottom:2rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:#0DB8A4;margin-bottom:.6rem;font-family:'Jost',sans-serif;\"\u003eThe Experience\u003c\/div\u003e\n    \u003cp style=\"font-family:'Cormorant Garamond',serif;font-size:1rem;font-style:italic;line-height:1.8;color:#1E1208;margin:0;\"\u003e\n      Arrives in a matte charcoal EMBER box with a gold seal and a story card. The card names the hei matau, carries its meaning in full, and holds the personal message from the person who chose it. A gift that arrives already knowing what it's for.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"border-top:1px solid rgba(30,18,8,.08);padding-top:1.5rem;\"\u003e\n    \u003cdiv style=\"font-size:.58rem;letter-spacing:.28em;text-transform:uppercase;color:rgba(30,18,8,.4);margin-bottom:1rem;\"\u003eGood to know\u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-direction:column;gap:.7rem;\"\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Carved bone · Black adjustable cord\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Approximately 3.5cm \/ 1¼\" long\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Adjustable length — sits at any point on the chest\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Suitable for all genders\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e Arrives in a matte charcoal EMBER box with story card and gold seal\n      \u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:.8rem;font-size:.82rem;color:rgba(30,18,8,.65);\"\u003e\n        \u003cspan style=\"color:#0DB8A4;flex-shrink:0;\"\u003e✓\u003c\/span\u003e NZ Owned \u0026amp; Operated · Ships from Aotearoa\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"embergifts","offers":[{"title":"Default Title","offer_id":53569228472533,"sku":null,"price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/9514\/2357\/files\/Remove_silver_chain_from_image_202605122009.jpg?v=1778574026","url":"https:\/\/embergifts.co.nz\/products\/the-hook","provider":"embergifts","version":"1.0","type":"link"}